Our Story

& how what you eat, and how it was produced, really matters

How we started

After years of struggling with dieting and getting nowhere, we sought professional help. We were shocked to discover that everything we thought we knew about healthy eating, diet and exercise was wrong!

We learnt that many of our favourite foods we thought were ‘healthy’ and ‘dieting’, had actually caused us to gain weight.

We overhauled our diets, but cooking and preparing three healthy meals every day, alongside a growing family and work commitments was next to impossible.

We created our own ‘whole food nutrition’ shakes to make our own lives easier. It worked so well to provide the consistency we lacked at breakfast and lunch, we made it our business!

As featured in...

Made without shortcuts or compromise.

Purition is all about natural nutrition from real food. It’s made in small batches, using the best ingredients, right here at our HQ in Shropshire.

We prioritise British and European-grown whole foods and protein ingredients.. Many come directly from fields and farms we know, some of which are exclusive to us.

This costs us more, but it’s all part of our mission to produce the best, most nutritious products imaginable.

Our way...


for you


for the planet


by health experts

  • Good for you
  • Good for your microbiome
  • Better than homemade
  • Made by us!
  • Small batch production
  • Fresh & minimally processed
  • Real food ingredients
  • One less meal to worry about
  • Value for money
  • No food waste
  • Less packaging
  • Lower food miles
  • Thousands of 5* reviews
  • Millions of meals sold
  • Used by health experts
  • No paid endorsements
  • No minimum orders
  • No default subscriptions
  • No green washing

We’ve now sold over 10 million meals!

we’ve been dedicated to helping people make easy, sustainable changes to their diet in a no nonsense, practical way.

Our approach is simple and straightforward, using whole food ingredients that are easy to incorporate into your daily routine.

10 years later, we’ve sold over 10 million meals and gained thousands of 4 & 5 star reviews.

Dedicated to using the best quality & freshest ingredients

"When we say Purition is made from natural wholefoods, we really mean it. Pumpkin seeds from Greece, chia seeds from the UK…" - Edward Taylor, Director

Our goals are your goals

Our goal isn’t just to sell products. It’s to make a positive impact on your health and wellbeing, so that you can reach yours.

Our customer service is operated by registered health professionals who can answer your questions and provide guidance to help you improve your diet and get the results you deserve.

Supported, used & recommended by Health Professionals

Supported, used & recommended by Health Professionals

“I love recommending Purition to my clients, rather than the “taking away” mentality that seems to dominate the health and wellness industry, what Purition offers is the ability to add in and maximise your nutrition needs.

and a plethora of phytochemicals to support all aspects of your biochemistry, to help you lose/gain weight in an incremental and sustained way. Purition won’t crash your blood sugar, nor does it contain any hidden nasties like unnatural gums, artificial flavourings, preservatives or emulsifiers.”

- Tanya Borowski | Dip CNM, mBANT, mIFM Certified Functional Medicine Practitioner and Nutritionist

& loved by everyday people around the UK

"I am a Nutritionist and I absolutely love Purition. The full list of ingredients makes it one of the most complete protein supplements out there. I like the added essential fats and fibre, and the taste is always great no matter what flavour you choose."
- Monique, Nutritionist

"These are excellent smoothie mixes. I buy them myself and recommend to all my clients (I'm a wellness coach and PT). They contain no nasty chemicals and fill you up brilliantly. They are textured as they are just ground nuts and seeds essentially, so you feel more full immediately and it feels like you're eating food.."
- Erica, PT & Wellness coach

"Purition has become my absolute fave and I have been a loyal customer for quite some time now. I love everything about it. The taste, wholesome ingredients, packaging, service but most of all how convenient and affordable it is. It ticks all the boxes."
- Regina, Integrative Nutrition Health coach