Does Purition use informed sports protein?
Informed Sports is a universally recognised, quality assurance program for sports nutrition products (supplements).
For the record, Purition is not a supplement, but a real food meal alternative made from 70% ground seeds and nuts with 30% informed choice sports-tested whey.
Unfortunately, Informed Sports is not geared to support small manufacturers, because their obligation is to test each and every batch. Because Purition is only made in small 70kg batches to ensure maximum freshness, the cost of testing (around £700 a batch) is currently price prohibitive.
It is a question we get asked from time to time because people wrongly assume Purition is a supplement. We supply a number of elite, professional athletes without issue because they understand that we’re real food, nothing more, nothing less.